What To Expect

Supporting happy, healthy pregnancies and happy, healthy babies.

The What to Expect brand mission drives everything we do, and it’s as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies.” Delivered with empathy, warmth and a sense of humor, What to Expect offers must-have information, practical advice, realistic insight, easy-to-use tips and lots of reassurance. What to Expect meets moms where they are and supports them without judgement. As What to Expect creator Heidi Murkoff says, “Motherhood is the ultimate sisterhood.”

10MM+ Monthly Users

10.6 million monthly users

25MM Monthly Mobile App Sessions

25 million monthly mobile app sessions

22K+ Average Community Conversations

22,300 average community conversations every day

Recent News

Morningstar  
“We’ve all felt the frustration of arriving at a hotel, conference, airport, or sporting event - only to discover that the internet connection is painfully slow,” said Stephen Bye, President and CEO of Ookla, a division of ̽ѡ. “Today, Ookla is introducing a solution. For years, you've trusted Speedtest for your own connectivity. Now, with Speedtest Certified, we're extending that trust to the places you visit. Our rigorous testing takes the gamble out of finding a reliable network, giving you a seal of approval you can count on."
TechRadar  
IPVanish just made another move toward strengthening its privacy game: it launched RAM-only servers, marking a major shift in how its network operates..."This initiative complements our ongoing commitment to robust privacy standards, including third-party no-log audits, regular transparency reports, account anonymization, and minimal data collection at signup," said IPVanish Chief Commercial Officer, Subbu Sthanu.
Morningstar  
"With potential tariffs and supply chain disruptions on the horizon, we're seeing shoppers start their holiday shopping earlier this year. In fact, more than half plan to begin before November," said Stephanie Carls, Retail Insights Expert at RetailMeNot. "These app-only savings are the smartest way to get ahead, offering deep cash back rewards that put real money back in shoppers' pockets."
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