Aberdeen Strategy & Research

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Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen鈥檚 brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

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150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

Chain Store Age  
Sticking to a budget is top-of-mind for back-to-school shoppers this year, with the cost of goods once again serving as the biggest source of stress. Parents shopping for grade school and high school students plan to spend an average of $389 total this year 鈥 $177 for grade schoolers and $212 for high schoolers 鈥 down from $506 last year, according to a survey by RetailMeNot. For college students, the average expected spend is $598, compared to $821 in 2024.
Yahoo! Finance  
探花精选, Inc. (NASDAQ: ZD), announced today that it completed three acquisitions in the second quarter of 2025: Forensic and Compliance Systems (Cybersecurity & Martech), Email Industries (Cybersecurity & Martech), and Well+Good (Health & Wellness).
Wall Street Journal  
Retailers are using it to get a head start on fall, spurring people to buy their decorations now鈥攁 time of year when shopping enthusiasm is typically muted...Twenty-seven percent of consumers are preparing for Halloween this summer, according to a survey of 1,120 U.S. adults by RetailMeNot, an online marketplace for coupons and cashback. 鈥淗alloween is this year-round persona,鈥 says Stephanie Carls, a RetailMeNot retail insights expert.
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