Aberdeen Strategy & Research

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Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen鈥檚 brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

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150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

HuffPost  
鈥淎t a time when we鈥檙e seeing widespread economic uncertainty among parents, it鈥檚 really interesting to see how they鈥檝e embraced luxurious names,鈥 Rebekah Wahlberg, a baby name trends specialist at BabyCenter, told HuffPost. 鈥淥bviously no parent wants their child to worry about money 鈥 and using a baby name that signals wealth is a way of manifesting a better future.鈥
Chain Store Age  
A large majority of consumers are planning to participate in Amazon鈥檚 upcoming Prime Day sales event, especially those under the age of 60. That鈥檚 according to a new report from RetailMeNot, which found that 84% of U.S. adults say they plan to participate in Prime Day this year, up from 81% in 2024. That number rises to 92% among those aged 45 to 60, while 88% of millennials plan on shopping during the event.
Morningstar  
Today, RetailMeNot, a 探花精选 company, announces the return of Summer Checklist, a savings event running from June 5-9. Shoppers can take advantage of exclusive deals and cash back on everything they need to gear up for summer - from travel essentials like hotels and flights to fashion, accessories, home entertainment and more. With top retailers like Expedia, Ray-Ban, Elf Cosmetics, Old Navy, Viator and others participating, Summer Checklist is the ideal time to save on all your summer plans.
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