Aberdeen Strategy & Research

Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen鈥檚 brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

Morningstar  
鈥淲e鈥檝e all felt the frustration of arriving at a hotel, conference, airport, or sporting event - only to discover that the internet connection is painfully slow,鈥 said Stephen Bye, President and CEO of Ookla, a division of 探花精选. 鈥淭oday, Ookla is introducing a solution. For years, you've trusted Speedtest for your own connectivity. Now, with Speedtest Certified, we're extending that trust to the places you visit. Our rigorous testing takes the gamble out of finding a reliable network, giving you a seal of approval you can count on."
TechRadar  
IPVanish just made another move toward strengthening its privacy game: it launched RAM-only servers, marking a major shift in how its network operates..."This initiative complements our ongoing commitment to robust privacy standards, including third-party no-log audits, regular transparency reports, account anonymization, and minimal data collection at signup," said IPVanish Chief Commercial Officer, Subbu Sthanu.
Morningstar  
"With potential tariffs and supply chain disruptions on the horizon, we're seeing shoppers start their holiday shopping earlier this year. In fact, more than half plan to begin before November," said Stephanie Carls, Retail Insights Expert at RetailMeNot. "These app-only savings are the smartest way to get ahead, offering deep cash back rewards that put real money back in shoppers' pockets."
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